Motivasi Dan Komunikasi Dalam Pengembangan UMKM Di Desa Jatisura

Motivation and communication are important in making movement. Especially Jatisura Village whichhas abundant agricultural products. Based on this, the researcher sees that produce canbe an opportunity be developed through efforts of local residents UMKM. So idea arose toconduct research. The research was conducted Village. purpose this study to determine themotivation development UMKM method used isdescriptive qualitative method, with data collection namely observation, interviews documentation studies.The results by researchers, respondents include housewives, housewives whobecome or farmers, who entrepreneurs business people. Respondents do businesssuch as mango crackers, seed coffee, juice, shredded cork fish, knitting, selling school canteensand basic food stores. have been carried out show people JatisuraVillage motivation can develop Meanwhile, not cannot motivations existinclude internal external. Communication also determines success